KnightByrd Tech · Insights

The KEMA Brief

Sharp field notes on emerging tech, regulation, and the fast shifts reshaping professional work — a fresh drop every Friday and Sunday.

Tagged “regulatory disclosure”

marketing claim substantiation

Marketing Claim Substantiation: What an 8-Site Evidence Scan Revealed This Week

A scan of 8 marketing pages found 49 of 72 capability claims lack visible substantiation. Learn how to audit your product claims before scrutiny hits.

KnightByrd Tech·Aug 24, 2026·3 min read

marketing claim evidence

Marketing Claim Evidence: What an Inventory of Capability Claims Found

An inventory of 93 marketing claims across 8 company pages reveals key evidence and scoping patterns for product performance statements.

KnightByrd Tech·Aug 20, 2026·2 min read