KnightByrd Tech · Insights
The KEMA Brief
Sharp field notes on emerging tech, regulation, and the fast shifts reshaping professional work — a fresh drop every Friday and Sunday.
Tagged “advertising evidence”
marketing claim substantiationMarketing Claim Substantiation: What an Inventory of Product Claims Found
A review of 53 marketing claims reveals key evidence gaps in capability claims. Discover how to substantiating product performance and avoid scoping pitfalls.
KnightByrd Tech·Aug 22, 2026·2 min read
marketing claim evidenceMarketing Claim Evidence: What an Inventory of Capability Claims Found
An inventory of 93 marketing claims across 8 company pages reveals key evidence and scoping patterns for product performance statements.
KnightByrd Tech·Aug 20, 2026·2 min read