KnightByrd Tech · Insights
The KEMA Brief
Sharp field notes on emerging tech, regulation, and the fast shifts reshaping professional work — a fresh drop every Friday and Sunday.
Tagged “Product Claims”
FTC Notice of Penalty Offenses Recipient Lists and Civil Penalty Exposure Under 15 U.S.C. § 45(m)(1)(B)
FTCFTC Notice of Penalty Offenses Recipient Lists and Civil Penalty Exposure Under 15 U.S.C. § 45(m)(1)(B)
Appearing on an FTC Notice of Penalty Offenses list establishes legal actual knowledge under 15 U.S.C. § 45(m)(1)(B), escalating civil penalty exposure up to $50,120 per violation.
KnightByrd Tech·Sep 24, 2026·5 min read
Reading Product Pages Like an Investigator: The Net Impression Doctrine and Regulatory Exposure
Net ImpressionReading Product Pages Like an Investigator: The Net Impression Doctrine and Regulatory Exposure
Regulators evaluate digital product pages through the net impression doctrine rather than disclaimers. Audit verbs, ingredient-to-product gaps, and customer reviews to evaluate advertising
KnightByrd Tech·Sep 15, 2026·5 min read