KnightByrd Tech · Insights
The KEMA Brief
Sharp field notes on emerging tech, regulation, and the fast shifts reshaping professional work — a fresh drop every Friday and Sunday.
Tagged “FTC compliance”
Regulatory and Financial Liabilities of 'Clinically Proven' Claims Under FTC Scrutiny
clinically provenRegulatory and Financial Liabilities of 'Clinically Proven' Claims Under FTC Scrutiny
Using 'clinically proven' elevates product assertions to express establishment claims, requiring competent and reliable scientific evidence under FTC scrutiny.
KnightByrd Tech·Sep 22, 2026·5 min read
Corporate Liability for AI-Generated Marketing Claims and FTC Penalties
AI marketingCorporate Liability for AI-Generated Marketing Claims and FTC Penalties
AI marketing copy is fast, but the liability for an unsupported claim stays with the advertiser. What the FTC's Notice of Penalty Offenses covers, why penalties run per violation, and where human review has to sit.
KnightByrd Tech·Aug 31, 2026·4 min read